SEO: What Is It?
Every time that someone makes a search using Google, Bing or any of the other search engines, they are presented with a number of links to web pages. SEO (Search Engine Optimisation) involves using a range of strategies to make sure that your web pages appear in the top results for relevant searches.
Although getting your web pages to rank highly is the basis of SEO, in reality the aim is to increase visitor numbers to your website as well as conversions – after all, there’s no point reaching number-one position in Google if no one visits your website or buys your products.
When SEO is done right, you can end up generating a huge amount of traffic to your website for free. SEO is one of the most important sources of traffic for websites because the visitors are highly targeted, and SEO services are therefore very much in demand.
SEO strategies vary depending on the company that is optimising your website, and they often depend upon various factors. These include:
- The niche in which you operate
- Your main keywords
- Whether you have had any previous SEO work
- How old your website is
- The strength of your competition
- How healthy your on-page and off-page SEO is
We will provide you with six clear stages when you hire us to work on your SEO. These include:
1. The initial consultation
2. In-depth keyword research
3. A full review of your website followed by recommendations
4. Coming up with a clear strategy
5. Ongoing link building
6. Constant monitoring and regular reviews
If you would like to order our SEO service or you have any questions, please contact us and we will be happy to provide you with the information you need.